John Neuhoff

Associate Director Research & Insights, Sr. UX Researcher

Veracity Consulting Group

Resume | Publications | Linkedin

Designing exceptional user experiences that drive business growth

Human-Centered Research

Transforming User Data into Design

  • I meld expertise in mixed methods, experimental design, and statistical analysis with AI expertise to elevate user experiences and fuel business growth.

  • My portfolio includes over 60 scientific publications and two edited books.

  • I have a distinct ability to demystify complex data for diverse cross-functional teams.

  • My commitment lies in harnessing the power of data and AI to drive impactful design decisions that make users' lives easier.

  • From the initial discovery phase to thorough evaluation, I spearhead research that not only informs but also innovates.

Current & Previous Clients


Senior User Experience Researcher

Veracity Consulting Group LLC (remote)



Ph.D. Cognitive Psychology

Kent State University

Professor of Psychology

The College of Wooster


Cognition attempts to make sense of the world: emotion assigns value.”
― Donald A. Norman
"Designers shooting for usable is like a chef shooting for edible" ― Aaron Walter