John Neuhoff

Sr. UX Researcher & Strategist

Veracity Consulting Group

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Designing exceptional user experiences that drive business growth

Previous Clients

Human-Centered Research

Transforming User Data into Design

  • Drawing on my role as a Senior User Experience Researcher and Strategist, I meld expertise in mixed methods, experimental design, and statistical analysis with AI expertise to elevate user experiences and fuel business growth.

  • My portfolio includes over 60 scientific publications and two edited books, underscoring my industry leadership.

  • I have a distinct ability to demystify complex data for diverse cross-functional teams.

  • My commitment lies in harnessing the power of data and AI to drive impactful design decisions.

  • From the initial discovery phase to thorough evaluation, I spearhead research that not only informs but also innovates.


Senior User Experience Researcher

Veracity Consulting Group LLC (remote)



Ph.D. Cognitive Psychology

Kent State University

Professor of Psychology

The College of Wooster


Cognition attempts to make sense of the world: emotion assigns value.”
― Donald A. Norman
"Designers shooting for usable is like a chef shooting for edible" ― Aaron Walter