John Neuhoff

Sr. UX Researcher & Human Factors Engineer

Veracity Consulting Group

Resume | Publications | Linkedin

Designing exceptional user experiences that drive business growth

Human-Centered Research

Transforming User Data into Design

  • In my role as a Senior User Experience Researcher, I meld expertise in mixed methods, experimental design, and statistical analysis with AI expertise to elevate user experiences and fuel business growth.

  • My portfolio includes over 60 scientific publications and two edited books.

  • I have a distinct ability to demystify complex data for diverse cross-functional teams.

  • My commitment lies in harnessing the power of data and AI to drive impactful design decisions that make users' lives easier.

  • From the initial discovery phase to thorough evaluation, I spearhead research that not only informs but also innovates.

Current & Previous Clients

Work

Senior User Experience Researcher

Veracity Consulting Group LLC (remote)

2022-Present

Education

Ph.D. Cognitive Psychology

Kent State University

Professor of Psychology

The College of Wooster

2000-2022

Cognition attempts to make sense of the world: emotion assigns value.”
― Donald A. Norman
"Designers shooting for usable is like a chef shooting for edible" ― Aaron Walter