Blog Posts

The Role of Human-Centered Design in AI Development

Human-Centered Design is essentially putting people at the heart of the design process. It’s a way of thinking and working where you focus on understanding your users, their needs, contexts, and behaviors. When you apply this to AI, it’s giving technology a human touch.

How UX Research Can Boost Your ROI: A Deep Dive

UX research boosts ROI by focusing on user needs and behaviors, enabling companies to refine products and increase profitability. By integrating these insights into development, businesses can create more engaging and valuable products.

Demystifying p<.05: A Balanced Approach to Significance Testing (or Avoiding it Altogether)

Feeling shamed for not adhering to a p<.05 statistical significance rule in your UX research? Don’t.