Blog Posts

Demystifying p<.05: A Balanced Approach to Significance Testing (or Avoiding it Altogether)

Feeling shamed for not adhering to a p<.05 statistical significance rule in your UX research? Don’t.

The Role of Human-Centered Design in AI Development

Human-Centered Design is essentially putting people at the heart of the design process. It’s a way of thinking and working where you focus on understanding your users, their needs, contexts, and behaviors. When you apply this to AI, it’s giving technology a human touch.